Information Services

Brand identity analysis across 334 brands in the information services industry.

Dominant Colors

#4693ff

Blue

23%

#776659

Orange

13%

#faa700

Orange

13%

#178fcf

Blue

13%

#0645ad

Blue

11%

#0051c3

Blue

5%

#3366cc

Blue

5%

#bc2224

Red

4%

#0076e4

Blue

3%

#bc2325

Red

3%

#00784a

Green

1%

#007c96

Blue

1%

#007cba

Blue

1%

#007fbc

Blue

1%

#008800

Green

1%

Popular Heading Fonts

Poppins

Sans Serif

Oswald

Sans Serif

Roboto

Sans Serif

Helvetica

Sans Serif

Kalam

Handwritten

Titillium

Sans Serif

Linux Libertine

Serif

var(--cc-font-family)

Sans Serif

Oxygen

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

60%

Humor

17%

Enthusiasm

53%

Technicality

49%

Warmth

52%

Confidence

72%

Urgency

37%

Exclusivity

22%

Nostalgia

29%

Rebellion

14%
Brand Map

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Brands in Information Services

Industry Stats

334

Total brands

193

With logos

174

Voice analyzed

59

With social