Investment Management

Brand identity analysis across 18 brands in the investment management industry.

Dominant Colors

#005670

Blue

7%

#121c7b

Blue

7%

#29235c

Blue

7%

#3c6712

Green

7%

#478ac9

Blue

7%

#62a2a2

Blue

7%

#758a96

Blue

7%

#766dc8

Blue

7%

#80a310

Green

7%

#9ca3af

Blue

7%

#b9ddd5

Blue

7%

#c1c9a9

Green

7%

#d2a7a8

Red

7%

#e0456a

Red

7%

#e40613

Red

7%

Popular Heading Fonts

Playfair Display

Serif

Helvetica Neue

Sans Serif

Lucida Sans Unicode

Sans Serif

Manrope

Sans Serif

Martel

Serif

Moririse2

Sans Serif

Open Sans

Sans Serif

Raleway

Sans Serif

Segoe UI

Sans Serif

gimlet-display

Display

Average Brand Voice

Formality

75%

Humor

10%

Enthusiasm

43%

Technicality

69%

Warmth

40%

Confidence

83%

Urgency

27%

Exclusivity

41%

Nostalgia

17%

Rebellion

8%
Brand Map

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Brands in Investment Management

Industry Stats

18

Total brands

16

With logos

14

Voice analyzed

6

With social