Investment Management

Brand identity analysis across 22 brands in the investment management industry.

Dominant Colors

#005670

Blue

7%

#121c7b

Blue

7%

#29235c

Blue

7%

#3c6712

Green

7%

#478ac9

Blue

7%

#5d6a81

Blue

7%

#62a2a2

Blue

7%

#758a96

Blue

7%

#766dc8

Blue

7%

#80a310

Green

7%

#9ca3af

Blue

7%

#c1c9a9

Green

7%

#c51a3a

Red

7%

#cee7e1

Blue

7%

#d2a7a8

Red

7%

Popular Heading Fonts

Playfair Display

Serif

Helvetica Neue

Sans Serif

Lucida Sans Unicode

Sans Serif

Manrope

Sans Serif

Martel

Serif

Moririse2

Sans Serif

Open Sans

Sans Serif

Raleway

Sans Serif

Segoe UI

Sans Serif

gimlet-display

Display

Average Brand Voice

Formality

74%

Humor

11%

Enthusiasm

43%

Technicality

69%

Warmth

42%

Confidence

83%

Urgency

27%

Exclusivity

41%

Nostalgia

18%

Rebellion

8%
Brand Map

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Brands in Investment Management

Industry Stats

22

Total brands

19

With logos

14

Voice analyzed

6

With social