Lighting

Brand identity analysis across 226 brands in the lighting industry.

Dominant Colors

#ffdfc9

Orange

15%

#7bdcb5

Green

8%

#c2b1c2

Pink

6%

#ebc4c4

Red

6%

#c2bab2

Orange

6%

#ed1566

Pink

6%

#c31313

Red

6%

#6dc174

Green

6%

#3abcef

Blue

6%

#3c4e56

Blue

6%

#134d60

Blue

6%

#853a63

Pink

6%

#3490dc

Blue

6%

#ea9c3a

Orange

6%

#e60303

Red

6%

Popular Heading Fonts

Montserrat

Sans Serif

Exo 2

Sans Serif

Arial

Sans Serif

Tazugane

Sans Serif

Montserrat Flex

Sans Serif

Helvetica

Sans Serif

Raleway

Sans Serif

Rubik

Sans Serif

Cormorant

Serif

Poppins

Sans Serif

Average Brand Voice

Formality

62%

Humor

14%

Enthusiasm

59%

Technicality

64%

Warmth

46%

Confidence

77%

Urgency

35%

Exclusivity

31%

Nostalgia

20%

Rebellion

8%
Brand Map

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Brands in Lighting

Industry Stats

226

Total brands

187

With logos

214

Voice analyzed

103

With social