Lighting

Brand identity analysis across 223 brands in the lighting industry.

Dominant Colors

#ffdfc9

Orange

15%

#7bdcb5

Green

8%

#ebc4c4

Red

6%

#ed1566

Pink

6%

#c2b1c2

Pink

6%

#c2bab2

Orange

6%

#c31313

Red

6%

#6dc174

Green

6%

#3abcef

Blue

6%

#3c4e56

Blue

6%

#134d60

Blue

6%

#f5f4f1

Yellow

6%

#853a63

Pink

6%

#3490dc

Blue

6%

#bf9857

Orange

6%

Popular Heading Fonts

Montserrat

Sans Serif

Exo 2

Sans Serif

Arial

Sans Serif

Tazugane

Sans Serif

Montserrat Flex

Sans Serif

Helvetica

Sans Serif

Rubik

Sans Serif

Raleway

Sans Serif

Cormorant

Serif

Helvetica Neue

Sans Serif

Average Brand Voice

Formality

62%

Humor

14%

Enthusiasm

59%

Technicality

64%

Warmth

46%

Confidence

77%

Urgency

35%

Exclusivity

31%

Nostalgia

20%

Rebellion

8%
Brand Map

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Brands in Lighting

Industry Stats

223

Total brands

186

With logos

212

Voice analyzed

102

With social