Local News

Brand identity analysis across 9 brands in the local news industry.

Dominant Colors

#058fda

Blue

13%

#248b8d

Blue

13%

#55345b

Pink

13%

#783c96

Purple

13%

#94b64f

Green

13%

#bb2a2a

Red

13%

#c81f1f

Red

13%

#f0821e

Orange

13%

Popular Heading Fonts

Fira Sans

Sans Serif

Shototam

Sans Serif

Average Brand Voice

Formality

1%

Humor

1%

Enthusiasm

1%

Technicality

1%

Warmth

1%

Confidence

1%

Urgency

1%

Exclusivity

1%

Nostalgia

1%

Rebellion

1%

Brand Map

Loading brand map…

Industry Stats

9

Total brands

7

With logos

0

Voice analyzed

0

With social