Machinery

Brand identity analysis across 95 brands in the machinery industry.

Dominant Colors

#54616c

Blue

11%

#133d8d

Blue

11%

#8ed400

Green

11%

#fceadd

Orange

11%

#023869

Blue

11%

#e6001e

Red

11%

#1e2f63

Blue

11%

#daccc6

Orange

11%

#7bdcb5

Green

3%

#0097f5

Blue

1%

#0192d1

Blue

1%

#025ba5

Blue

1%

#046bd2

Blue

1%

#0c5c2f

Green

1%

#0f3446

Blue

1%

Popular Heading Fonts

Roboto

Sans Serif

Source Sans Pro

Sans Serif

Saurer

Sans Serif

Segoe UI

Sans Serif

Urbanist

Sans Serif

PT Sans

Sans Serif

Akko W06 Medium

Sans Serif

Open Sans

Sans Serif

Raleway

Sans Serif

Roboto Slab

Slab Serif

Average Brand Voice

Formality

68%

Humor

11%

Enthusiasm

49%

Technicality

73%

Warmth

40%

Confidence

80%

Urgency

33%

Exclusivity

28%

Nostalgia

22%

Rebellion

9%
Brand Map

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Brands in Machinery

Industry Stats

95

Total brands

71

With logos

83

Voice analyzed

38

With social