Marketing Technology

Brand identity analysis across 320 brands in the marketing technology industry.

Dominant Colors

#d63637

Red

36%

#195f9d

Blue

7%

#6bb4e1

Blue

7%

#cf2e2e

Red

7%

#4693ff

Blue

7%

#0061ff

Blue

4%

#0068ff

Blue

4%

#0070ff

Blue

4%

#0077cc

Blue

4%

#0078bf

Blue

4%

#007aff

Blue

4%

#007cba

Blue

4%

#007f7f

Blue

4%

#0099ff

Blue

4%

#009af2

Blue

4%

Popular Heading Fonts

Poppins

Sans Serif

Inter

Sans Serif

Montserrat

Sans Serif

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Sans Serif

Roboto

Sans Serif

DM Sans

Sans Serif

Work Sans

Sans Serif

sofia-pro

Sans Serif

WunderBrick Display

Display

Reckless Neue

Sans Serif

Average Brand Voice

Formality

52%

Humor

25%

Enthusiasm

76%

Technicality

68%

Warmth

49%

Confidence

81%

Urgency

62%

Exclusivity

43%

Nostalgia

14%

Rebellion

29%
Brand Map

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Brands in Marketing Technology

Industry Stats

320

Total brands

245

With logos

136

Voice analyzed

117

With social