Marketing Technology

Brand identity analysis across 335 brands in the marketing technology industry.

Dominant Colors

#d63637

Red

31%

#ff6c34

Orange

6%

#3be081

Green

6%

#fe6d33

Orange

6%

#6bb4e1

Blue

6%

#020381

Blue

6%

#cf2e2e

Red

6%

#195f9d

Blue

6%

#4693ff

Blue

6%

#0070ff

Blue

3%

#0077cc

Blue

3%

#0078bf

Blue

3%

#007aff

Blue

3%

#007f7f

Blue

3%

#008099

Blue

3%

Popular Heading Fonts

Poppins

Sans Serif

Montserrat

Sans Serif

Inter

Sans Serif

var(--wd-title-font)

Sans Serif

Roboto

Sans Serif

Playfair Display

Serif

sofia-pro

Sans Serif

Work Sans

Sans Serif

DM Sans

Sans Serif

Oswald

Sans Serif

Average Brand Voice

Formality

52%

Humor

25%

Enthusiasm

76%

Technicality

68%

Warmth

49%

Confidence

82%

Urgency

62%

Exclusivity

44%

Nostalgia

14%

Rebellion

29%
Brand Map

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Brands in Marketing Technology

Industry Stats

335

Total brands

254

With logos

134

Voice analyzed

119

With social