News Aggregation

Brand identity analysis across 12 brands in the news aggregation industry.

Dominant Colors

#fd2d57

Red

18%

#32363f

Blue

9%

#4e5c6b

Blue

9%

#c7afc7

Pink

9%

#d13f22

Red

9%

#188bcd

Blue

9%

#e35b61

Red

9%

#e3eff8

Blue

9%

#f1dadf

Red

9%

#d6cbae

Orange

9%

Popular Heading Fonts

IBM Plex Serif

Serif

Roboto Condensed

Sans Serif

var(--font-sans)

Sans Serif

Average Brand Voice

Formality

47%

Humor

12%

Enthusiasm

63%

Technicality

38%

Warmth

37%

Confidence

79%

Urgency

70%

Exclusivity

21%

Nostalgia

15%

Rebellion

32%

Brand Map

Loading brand map…

Industry Stats

12

Total brands

8

With logos

2

Voice analyzed

1

With social