Online Community

Brand identity analysis across 185 brands in the online community industry.

Dominant Colors

#4693ff

Blue

44%

#2577b1

Blue

11%

#0f578a

Blue

6%

#272e48

Blue

6%

#176093

Blue

6%

#086bce

Blue

3%

#0d4165

Blue

3%

#117eea

Blue

3%

#12b886

Green

3%

#13181e

Blue

3%

#13608a

Blue

3%

#15a73b

Green

3%

#17588d

Blue

3%

#181920

Blue

3%

#191b22

Blue

3%

Popular Heading Fonts

Roboto

Sans Serif

Noto Sans

Sans Serif

Inter

Sans Serif

Oxygen

Sans Serif

Open Sans

Sans Serif

Lato

Sans Serif

Arial

Sans Serif

Lobster

Display

Malgun Gothic

Sans Serif

Metropolis

Sans Serif

Average Brand Voice

Formality

44%

Humor

42%

Enthusiasm

67%

Technicality

50%

Warmth

61%

Confidence

72%

Urgency

36%

Exclusivity

33%

Nostalgia

41%

Rebellion

38%

Brand Map

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Industry Stats

185

Total brands

99

With logos

75

Voice analyzed

22

With social