Online Literature

Brand identity analysis across 6 brands in the online literature industry.

Dominant Colors

#06a4cf

Blue

17%

#0d91da

Blue

17%

#166fb8

Blue

17%

#3c763d

Green

17%

#d9edf7

Blue

17%

#e1eced

Blue

17%

Popular Heading Fonts

黑体

Sans Serif

Average Brand Voice

Formality

25%

Humor

35%

Enthusiasm

65%

Technicality

15%

Warmth

60%

Confidence

70%

Urgency

30%

Exclusivity

10%

Nostalgia

45%

Rebellion

15%

Brand Map

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Industry Stats

6

Total brands

3

With logos

1

Voice analyzed

0

With social