Online Marketplace

Brand identity analysis across 37 brands in the online marketplace industry.

Dominant Colors

#4693ff

Blue

22%

#10185a

Blue

6%

#14456a

Blue

6%

#149a80

Blue

6%

#233f69

Blue

6%

#2a5674

Blue

6%

#2e6da4

Blue

6%

#59747a

Blue

6%

#607b20

Green

6%

#6ab176

Green

6%

#725b43

Orange

6%

#87c7e7

Blue

6%

#9a8866

Orange

6%

#a3b0c1

Blue

6%

#b9d6bf

Green

6%

Popular Heading Fonts

Helvetica Neue

Sans Serif

Noto Sans

Sans Serif

Roboto-Bold

Sans Serif

Montserrat

Sans Serif

Oswald

Sans Serif

Poppins

Sans Serif

Quicksand

Sans Serif

Vazirmatn

Sans Serif

bender

Display

Arial !important

Sans Serif

Average Brand Voice

Formality

46%

Humor

27%

Enthusiasm

64%

Technicality

39%

Warmth

59%

Confidence

73%

Urgency

50%

Exclusivity

23%

Nostalgia

35%

Rebellion

22%
Brand Map

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Brands in Online Marketplace

Industry Stats

37

Total brands

21

With logos

22

Voice analyzed

13

With social