Outdoor Recreation

Brand identity analysis across 10 brands in the outdoor recreation industry.

Dominant Colors

#007aff

Blue

14%

#4693ff

Blue

14%

#c3d2be

Green

14%

#c3eaf8

Blue

14%

#cc9d4b

Orange

14%

#cf2e2e

Red

14%

#f68a1f

Orange

14%

Popular Heading Fonts

CinaSans-Medium

Sans Serif

Noto Sans

Sans Serif

Nunito Sans

Sans Serif

Roboto

Sans Serif

Average Brand Voice

Formality

44%

Humor

22%

Enthusiasm

68%

Technicality

58%

Warmth

55%

Confidence

77%

Urgency

42%

Exclusivity

31%

Nostalgia

28%

Rebellion

24%
Brand Map

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Brands in Outdoor Recreation

Industry Stats

10

Total brands

8

With logos

5

Voice analyzed

2

With social