Public Policy

Brand identity analysis across 23 brands in the public policy industry.

Dominant Colors

#00306e

Blue

7%

#006957

Blue

7%

#07d1bc

Blue

7%

#0b2466

Blue

7%

#105d9a

Blue

7%

#136169

Blue

7%

#234140

Blue

7%

#2c5a6a

Blue

7%

#305c8f

Blue

7%

#636e7d

Blue

7%

#728eb1

Blue

7%

#96bbc9

Blue

7%

#9e0c24

Red

7%

#9e1b1a

Red

7%

#cddbeb

Blue

7%

Popular Heading Fonts

Open Sans

Sans Serif

Lora

Serif

Oswald

Sans Serif

Roboto

Sans Serif

Rockwell

Serif

Sohne

Sans Serif

States

Sans Serif

Figtree

Sans Serif

utopia-std-display

Serif

Average Brand Voice

Formality

77%

Humor

18%

Enthusiasm

61%

Technicality

73%

Warmth

45%

Confidence

84%

Urgency

55%

Exclusivity

39%

Nostalgia

33%

Rebellion

38%

Brand Map

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Industry Stats

23

Total brands

19

With logos

10

Voice analyzed

10

With social