Public Services

Brand identity analysis across 16 brands in the public services industry.

Dominant Colors

#e5fafb

Blue

42%

#06455b

Blue

4%

#251e6c

Blue

4%

#282979

Blue

4%

#7dc429

Green

4%

#93ab72

Green

4%

#c5d1c5

Green

4%

#da0500

Red

4%

#e1783f

Orange

4%

#ebbe0a

Yellow

4%

#f2f1ea

Yellow

4%

#f8632d

Orange

4%

#f9cfab

Orange

4%

#0000cc

Blue

4%

#fdef01

Yellow

4%

Popular Heading Fonts

Arial

Sans Serif

Roboto

Sans Serif

Helvetica

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Saira Extra Condensed

Condensed

Segoe UI

Sans Serif

Average Sans

Sans Serif

Average Brand Voice

Formality

63%

Humor

15%

Enthusiasm

51%

Technicality

41%

Warmth

63%

Confidence

65%

Urgency

29%

Exclusivity

12%

Nostalgia

42%

Rebellion

9%
Brand Map

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Brands in Public Services

Industry Stats

16

Total brands

9

With logos

13

Voice analyzed

5

With social