Scientific Publishing

Brand identity analysis across 13 brands in the scientific publishing industry.

Dominant Colors

#21275e

Blue

15%

#093e6c

Blue

8%

#242e7c

Blue

8%

#2ba3dc

Blue

8%

#2e629d

Blue

8%

#4693ff

Blue

8%

#495762

Blue

8%

#ecc9c9

Red

8%

#f3522b

Red

8%

#f4e0de

Red

8%

#078242

Green

8%

#fcdfd6

Red

8%

Popular Heading Fonts

Fjalla One

Display

Roboto

Sans Serif

Roboto Slab

Slab Serif

oswald

Sans Serif

Average Brand Voice

Formality

75%

Humor

13%

Enthusiasm

58%

Technicality

89%

Warmth

38%

Confidence

81%

Urgency

36%

Exclusivity

49%

Nostalgia

23%

Rebellion

22%

Brand Map

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Industry Stats

13

Total brands

9

With logos

3

Voice analyzed

3

With social