Search Engines

Brand identity analysis across 33 brands in the search engines industry.

Dominant Colors

#4285f4

Blue

13%

#0f6fbf

Blue

6%

#1289ff

Blue

6%

#24a500

Green

6%

#2932e1

Blue

6%

#3350ff

Blue

6%

#3364c6

Blue

6%

#3385ff

Blue

6%

#34d399

Green

6%

#4693ff

Blue

6%

#4e6ef2

Blue

6%

#6001d3

Purple

6%

#6868fe

Blue

6%

#756650

Orange

6%

#7fdbc0

Green

6%

Popular Heading Fonts

Google Sans

Sans Serif

Hiragino Kaku Gothic ProN

Sans Serif

Average Brand Voice

Formality

50%

Humor

20%

Enthusiasm

48%

Technicality

46%

Warmth

56%

Confidence

79%

Urgency

34%

Exclusivity

15%

Nostalgia

45%

Rebellion

24%

Brand Map

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Industry Stats

33

Total brands

22

With logos

2

Voice analyzed

3

With social