Think Tank

Brand identity analysis across 21 brands in the think tank industry.

Dominant Colors

#003681

Blue

7%

#004778

Blue

7%

#00a36e

Green

7%

#0a65a1

Blue

7%

#0c62a1

Blue

7%

#17397f

Blue

7%

#182061

Blue

7%

#1b3761

Blue

7%

#253081

Blue

7%

#3e2a23

Orange

7%

#3f245c

Purple

7%

#4b3a34

Orange

7%

#82a8b6

Blue

7%

#afbdc5

Blue

7%

#d1d1de

Blue

7%

Popular Heading Fonts

Arial

Sans Serif

DM Sans

Sans Serif

Inter

Sans Serif

Isomer Medium

Sans Serif

MillerDisplay Light

Serif

Open Sans

Sans Serif

Playfair Display

Serif

Tahoma

Sans Serif

Zilla Slab

Slab Serif

azo-sans-web

Sans Serif

Average Brand Voice

Formality

79%

Humor

11%

Enthusiasm

51%

Technicality

79%

Warmth

37%

Confidence

82%

Urgency

40%

Exclusivity

54%

Nostalgia

25%

Rebellion

23%
Brand Map

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Brands in Think Tank

Industry Stats

21

Total brands

13

With logos

10

Voice analyzed

10

With social