Tools

Brand identity analysis across 101 brands in the tools industry.

Dominant Colors

#017348

Green

15%

#64544e

Orange

6%

#e31e24

Red

6%

#018ccf

Blue

6%

#15433d

Blue

6%

#f41e03

Red

6%

#f54351

Red

6%

#f6ed01

Yellow

6%

#c2020d

Red

6%

#d50b1e

Red

6%

#c9bcb3

Orange

6%

#0e77be

Blue

6%

#ccd4dd

Blue

6%

#1c64a1

Blue

6%

#ec1b24

Red

6%

Popular Heading Fonts

Oswald

Sans Serif

Helvetica Neue

Sans Serif

var(--font-family)

Sans Serif

Exo 2

Sans Serif

Arial

Sans Serif

Poppins

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

font-eshoprychle

Sans Serif

Segoe UI

Sans Serif

Average Brand Voice

Formality

60%

Humor

14%

Enthusiasm

57%

Technicality

63%

Warmth

42%

Confidence

78%

Urgency

41%

Exclusivity

25%

Nostalgia

20%

Rebellion

9%
Brand Map

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Brands in Tools

Industry Stats

101

Total brands

68

With logos

84

Voice analyzed

48

With social