Tools & Equipment

Brand identity analysis across 12 brands in the tools & equipment industry.

Dominant Colors

#dff0d8

Green

33%

#69554f

Red

33%

#124e85

Blue

3%

#307abd

Blue

3%

#b7c2a5

Green

3%

#ca292a

Red

3%

#d8633c

Orange

3%

#e52826

Red

3%

#e5edf4

Blue

3%

#0180b5

Blue

3%

#faef01

Yellow

3%

#026772

Blue

3%

Popular Heading Fonts

Helvetica Neue

Sans Serif

Roboto Condensed

Condensed

Montserrat

Sans Serif

Poppins

Sans Serif

Arial

Sans Serif

proxima-nova-extra-condensed

Condensed

Georgia

Serif

Merriweather

Serif

Average Brand Voice

Formality

63%

Humor

16%

Enthusiasm

49%

Technicality

72%

Warmth

41%

Confidence

73%

Urgency

47%

Exclusivity

23%

Nostalgia

29%

Rebellion

11%
Brand Map

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Brands in Tools & Equipment

Industry Stats

12

Total brands

9

With logos

10

Voice analyzed

4

With social