Water Utility
Brand identity analysis across 4 brands in the water utility industry.
Dominant Colors
#b9cada
Blue
77%
#005ca5
Blue
8%
#2882c3
Blue
8%
#474c74
Blue
8%
Popular Heading Fonts
Raleway
Sans Serif
Arial
Sans Serif
Average Brand Voice
Formality
74%
Humor
5%
Enthusiasm
44%
Technicality
78%
Warmth
48%
Confidence
83%
Urgency
22%
Exclusivity
17%
Nostalgia
25%
Rebellion
3%
Brand Map
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Brands in Water Utility
Industry Stats
4
Total brands
3
With logos
3
Voice analyzed
2
With social


