Water Utility

Brand identity analysis across 4 brands in the water utility industry.

Dominant Colors

#b9cada

Blue

77%

#005ca5

Blue

8%

#2882c3

Blue

8%

#474c74

Blue

8%

Popular Heading Fonts

Raleway

Sans Serif

Arial

Sans Serif

Average Brand Voice

Formality

74%

Humor

5%

Enthusiasm

44%

Technicality

78%

Warmth

48%

Confidence

83%

Urgency

22%

Exclusivity

17%

Nostalgia

25%

Rebellion

3%
Brand Map

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Brands in Water Utility

Industry Stats

4

Total brands

3

With logos

3

Voice analyzed

2

With social