Wellness & Fitness

Brand identity analysis across 29 brands in the wellness & fitness industry.

Dominant Colors

#0097f5

Blue

22%

#020381

Blue

6%

#4f7352

Green

6%

#6610f2

Purple

6%

#6ee7b7

Green

6%

#7bdcb5

Green

6%

#7e0000

Red

6%

#88b939

Green

6%

#90c33d

Green

6%

#b1ce33

Green

6%

#b7ef87

Green

6%

#c0cece

Blue

6%

#cec4c1

Red

6%

#d6d0c6

Orange

6%

#dbd0cf

Red

6%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Noto Sans

Sans Serif

Great Vibes

Script

Montserrat

Sans Serif

Open Sans

Sans Serif

Open Sans Condensed

Sans Serif

PT Sans Narrow

Sans Serif

Playfair Display

Serif

Times New Roman

Serif

Average Brand Voice

Formality

48%

Humor

17%

Enthusiasm

63%

Technicality

34%

Warmth

79%

Confidence

66%

Urgency

30%

Exclusivity

20%

Nostalgia

35%

Rebellion

11%
Brand Map

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Niches in Wellness & Fitness

Brands in Wellness & Fitness

Industry Stats

29

Total brands

21

With logos

24

Voice analyzed

4

With social