13. dělostřelecký pluk
The InnocentServes Czech citizens, military personnel
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values (Duty, Service, Professionalism), personality (Reliable, Authoritative), and voice (high confidence, formality, and technicality) all point to a core positioning of dependability. The heritage and national identity further reinforce this by suggesting a long-standing and trustworthy institution.
Color Intelligence
13. dělostřelecký pluk anchors on Pink (#542737) as their primary brand signal, paired with Blue (#2e4793), and accented by Red. The palette leans warm — inviting and energetic.
#542737
Primary
#2e4793
Secondary
#cc031e
Accent
#979796
Background
#bebdbc
Background
#8c3448
Accent
Typography
Logo Anatomy
13. dělostřelecký pluk uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
13. dělostřelecký pluk is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on Drupal, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Founding Year
References the founding year of 2004.
Czech National Identity
References to Armáda ČR (Army of the Czech Republic).
ACR
Uses the acronym ACR (Armáda České Republiky) to refer to the Czech Army.
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