Government

Brand identity analysis across 8,080 brands in the government industry.

Dominant Colors

#4693ff

Blue

13%

#cae2cb

Green

9%

#2865a5

Blue

8%

#2d6ad3

Blue

7%

#0097f5

Blue

7%

#006adb

Blue

7%

#00873f

Green

6%

#004494

Blue

6%

#0c70b9

Blue

5%

#76d5f3

Blue

5%

#631432

Pink

5%

#d1d0db

Blue

5%

#344555

Blue

5%

#99aaba

Blue

5%

#308393

Blue

5%

Popular Heading Fonts

Montserrat

Sans Serif

Roboto

Sans Serif

Poppins

Sans Serif

Open Sans

Sans Serif

Arial

Sans Serif

Raleway

Sans Serif

Figtree

Sans Serif

Roboto Slab

Slab Serif

Helvetica Neue

Sans Serif

Helvetica

Sans Serif

Average Brand Voice

Formality

80%

Humor

7%

Enthusiasm

36%

Technicality

51%

Warmth

48%

Confidence

75%

Urgency

24%

Exclusivity

20%

Nostalgia

40%

Rebellion

6%
Brand Map

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Niches in Government

Brands in Government

Industry Stats

8,080

Total brands

6,560

With logos

7,057

Voice analyzed

3,416

With social