22. ZŠ Plzeň
The Everyman“Radost z vědění, radost ze života.”
Serves Children, Parents
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
22. ZŠ Plzeň anchors on Blue (#252f89) as their primary brand signal, paired with Orange (#fab601), and accented by Orange. The palette leans warm — inviting and energetic.
#252f89
Primary
#fab601
Secondary
#4e452f
Accent
#feeccb
Accent
#fabf21
Accent
#f3e0ab
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
22. ZŠ Plzeň uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
22. ZŠ Plzeň is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
candid, documentary
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Royal Blue
Used in the logo and website design, conveying trust and reliability.
Roboto
Used for headings and body text, creating a clean and readable feel.
School Illustration
A cartoon-style illustration of the school's outdoor area, featuring a running track, basketball court, and school building.
House with 22
The logo features a stylized house shape with the number 22 incorporated into the design.
Social Media Intelligence
22. základní škola Plzeň, Na Dlouhých 49, příspěvková organizace, Plzeň 4. 386 To se mi líbí · Mluví o tom (25) · Byli tady (7). základní škola s rozšířenou výukou anglického jazyka, matematiky a...
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