34. Základní škola Plzeň logo

34. Základní škola Plzeň

The Innocent

34. Základní škola Plzeň

Education·School·zs34.plzen.eu

Serves Students, Parents

MerriweatherEducationalCommunity-focusedTraditionalReliable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

EducationCommunityIntegrityDevelopment

Color Intelligence

34. Základní škola Plzeň anchors on Blue (#253d58) as their primary brand signal, paired with Blue (#d0d5db), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#253d58

Primary

#d0d5db

Secondary

#156eb4

Accent

#a3adb8

Accent

#7b8a9a

Accent

#4e6177

Accent

cool palette(0w/6c)Blue

Typography

Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.

Aa
MerriweatherHeadingsSerif
Aa
PoppinsBodySans Serif
Aa
Segoe UIUISans Serif
Aa
Robotosecondary_headingSans Serif
Aa
LatocaptionSans Serif
Aa
Helvetica NeuenavigationSans Serif

Logo Anatomy

34. Základní škola Plzeň uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, formal.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanformal

Brand Character

34. Základní škola Plzeň is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.

Warmth
75%
Formality
70%
Confidence
70%
Enthusiasm
60%
Nostalgia
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

školaPlzeňvzdělávánížáciučitelé

Design Playbook

Photography

realistic, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 1 social platform.

Social
instagram

Market Presence

Local market, headquartered in Plzeň, CZ.

Origin

CZ

Headquarters

Plzeň, CZ

Market Scope

local

Languages

cs

34. Základní škola Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 34. Základní škola Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanformal

Brand Codes

Dark Blue

Signature ColorSupporting

Used for the logo and key elements on the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Merriweather

Typography CodeSupporting

Used for headings and body text, providing a clean and readable feel.

Consistency85%
WebsiteSocial
ActiveOccasional

34

Number CodeSupporting

School number in the name.

Consistency70%
WebsiteSocial
ActiveOccasional

Owl

MascotSupporting

An owl with a pencil behind its ear is used as a mascot.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Instagram

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