What Drives Them
Relatable and down-to-earth. Connects through belonging.
The brand is a scouting organization ('skauting' in Czech), and its values, personality, and key brand codes all strongly align with the core principles and activities associated with scouting. The name 'Zlatý Kvítek' is also likely related to scouting traditions.
Color Intelligence
The palette leans warm — inviting and energetic.
#cccccb
Background
#ffffff
Background
#313130
Text
#585857
Background
#000000
Background
#a3a3a2
Background
Typography
Headings set in skautbold (a sans-serif — clean, modern, and optimized for digital), body in NonBreakingSpaceOverride (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
97. dBo Zlatý Kvítek is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Candid, Action shots
natural
full_color
flat
top_aligned
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
97. dBo Zlatý Kvítek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 97. dBo Zlatý Kvítek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Scout Blue
The shade #0d7da9 is used for primary buttons and accents throughout the site.
Skautbold Font
The 'skautbold' font is used for headings, providing a distinct visual identity.
Czech Scouting
References to Czech scouting traditions and values.
Event Naming
Events and activities are named with a focus on adventure and learning.
97
The number 97 is part of the organization's name.
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