Nonprofit

Brand identity analysis across 3,324 brands in the nonprofit industry.

Dominant Colors

#b51401

Red

34%

#0097f5

Blue

14%

#007cba

Blue

6%

#1d7cdb

Blue

5%

#711c52

Pink

5%

#b51502

Red

5%

#75a5b5

Blue

3%

#c33049

Red

3%

#bf2e2e

Red

3%

#5c5d42

Yellow

3%

#e43223

Red

3%

#f25930

Red

3%

#f6efe5

Orange

3%

#016ab5

Blue

3%

#3e4b89

Blue

3%

Popular Heading Fonts

Montserrat

Sans Serif

Arial

Sans Serif

Roboto

Sans Serif

Raleway

Sans Serif

Helvetica Neue

Sans Serif

Open Sans

Sans Serif

skautbold

Sans Serif

Verdana

Sans Serif

Helvetica

Sans Serif

Montserrat Flex

Sans Serif

Average Brand Voice

Formality

61%

Humor

17%

Enthusiasm

62%

Technicality

38%

Warmth

74%

Confidence

70%

Urgency

34%

Exclusivity

17%

Nostalgia

38%

Rebellion

11%
Brand Map

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Niches in Nonprofit

Brands in Nonprofit

Industry Stats

3,324

Total brands

2,514

With logos

3,024

Voice analyzed

1,749

With social