ab concept & design
The RulerServes High-income individuals seeking luxury furniture and interior design services
What Drives Them
Commands authority and sets the standard for the category.
The brand focuses on high-end furniture and interior design, emphasizing luxury through prestigious brands and sophisticated design solutions. The brand voice and key codes further reinforce this positioning.
Color Intelligence
ab concept & design anchors on Red (#a81f36) as their primary brand signal, paired with Red (#b75666), and accented by Red. The palette leans warm — inviting and energetic.
#a81f36
Primary
#b75666
Secondary
#d3acb2
Accent
#7d7e7e
Background
#e5d4d7
Accent
#fcf9fa
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in opensans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ab concept & design uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ab concept & design is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red
The brand uses a distinctive burgundy red color (#a92037) consistently in its logo and website elements.
Raleway Heading
The brand uses Raleway font for headings, creating a modern and elegant look.
Czech Origin
The website highlights its location in Ostrava, Czech Republic, emphasizing its regional presence.
ab concept logo
The logo features the letters 'ab' in a rounded sans-serif font, stacked above the words 'design & interior' in a smaller, grey sans-serif font, and 'concept' in a bold, red sans-serif font.
Products & Business
Showing 8 of 12 product images
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