What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AB LINE anchors on a muted Blue (#374055) as their primary brand signal, paired with Purple (#45219e), and accented by Gray. The palette balances warm and cool tones.
#374055
Primary
#45219e
Secondary
#e9e9e9
Background
#5b5b5b
Accent
#020202
Text
#70758a
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Signika Negative (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AB LINE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AB LINE is authoritative and decisive, cool and detached.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
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