ABB s.r.o. logo

ABB s.r.o.

The Creator
Industrial·Electrical Equipment·www117.abb.com

Serves Electricians and Homeowners

ABBvoice_rReliableInnovativeTechnicalEfficient10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

SafetySustainabilityQualityIntegrity

Color Intelligence

ABB s.r.o. anchors on a vivid Red (#e30015) as their primary brand signal, paired with Red (#ff0012), and accented by Gray. The palette leans warm — inviting and energetic.

#e30015

Primary

#f0f0f0

Accent

#d2d2d2

Accent

#000000

Background

#262626

Text

#ff0012

Secondary

warm palette(6w/0c)Red · Gray

Typography

Headings set in ABBvoice_b (a sans-serif — clean, modern, and optimized for digital), body in ABBvoice_r (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
ABBvoice_rBodySans Serif
Aa
ABBvoice_bHeadingsSans Serif
Aa
ArialUISans Serif

Logo Anatomy

ABB s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ABB s.r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
88%
Technicality
82%
Formality
78%
Enthusiasm
55%
Urgency
42%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

elektroinstalacevýrobkyonline katalogškoleníABB

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 5 social platforms.

Built withNext.js
Social
youtubefacebookinstagramlinkedintwitter

Market Presence

multinational, based in CH.

Origin

CH

Market Scope

multinational

Languages

cs

ABB s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ABB s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

ABB Red (#e30015)

Signature ColorSupporting

Used prominently in the logo and as an accent color throughout the website.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

ABBvoice

Typography CodeSupporting

The custom ABBvoice font is used for headings and body text, creating a consistent and modern look.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

ABB

Acronym CodeSupporting

The brand is known by its acronym, ABB.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Line Iconography

Illustration Style CodeSupporting

The use of simple, black line icons to represent electrical components and systems, creating a clean and technical aesthetic.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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