Active Point Děčín
The Explorer“Unique experience and the largest rental in the Czech Switzerland”
Serves Families and companies seeking active experiences in Czech Switzerland
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
Active Point Děčín anchors on a vivid Yellow (#fecb0b) as their primary brand signal, paired with Pink (#ee1a54), and accented by Blue. The palette leans warm — inviting and energetic.
#fecb0b
Primary
#ee1a54
Secondary
#297a91
Accent
#212121
Text
#000000
Background
#ca0e49
Accent
Typography
Headings set in poppins (a sans-serif — clean, modern, and optimized for digital), body in filson-soft (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Active Point Děčín uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Active Point Děčín is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
action, outdoor, lifestyle
natural
vibrant
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Děčín, CZ, communicating in 3 languages.
CZ
Děčín, CZ
local
cs, de, en
Active Point Děčín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Active Point Děčín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#fecb0b
Bright yellow used for accents and calls to action.
Poppins
Modern and clean font used for headings and body text.
Action-oriented
Photos of people actively participating in sports and outdoor activities.
Unique experience
Used in the metadata and throughout the website.
Active lifestyle
The photography style features people actively participating in outdoor activities, emphasizing adventure and an active lifestyle.
Arrow
The logo features an arrow shape pointing upwards and to the right, suggesting forward movement and progress.
Social Media Intelligence
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