Fičíme
The EverymanServes Local residents and tourists seeking sports equipment rentals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fičíme anchors on Blue (#1b334b) as their primary brand signal, paired with Blue (#858e9b), and accented by Yellow. The palette balances warm and cool tones.
#1b334b
Primary
#858e9b
Secondary
#dedab5
Accent
#f8ca0c
Accent
#fbfbfc
Background
#000000
Background
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fičíme uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, sporty.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Fičíme is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
action, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Fičíme is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fičíme. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
FCD20E
Bright yellow used for calls to action and highlights.
Roboto
Clean, modern font used for body text, conveying accessibility.
Sportovní půjčovna
Repeated phrase emphasizing the core service.
Bold Headline
The website uses a very bold, sans-serif typeface for its main headlines, particularly the phrase "PŘIVEZEME ZÁBAVU ZA VÁMI" (We bring the fun to you).
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