AGENTURA MOTIVACE
The Caregiver“Agentura Motivace | angličtina pro 40+ | Těšnov 5 (Praha Florenc)”
Serves Adults 40+
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
AGENTURA MOTIVACE anchors on Blue (#121267) as their primary brand signal, paired with Blue (#454685), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#121267
Primary
#454685
Secondary
#759ea6
Accent
#fdfdfd
Background
#d5dfff
Accent
#f9d6d7
Accent
Typography
Headings set in playfair display (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AGENTURA MOTIVACE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AGENTURA MOTIVACE is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Lifestyle, Candid
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
#080862 used for headings and accents, conveying professionalism and trust.
Playfair Display
Elegant font used for headings, adding a touch of sophistication.
angličtina pro 40+
Tagline targeting a specific demographic.
Stylized Bird/Book
A stylized shape resembling both a bird in flight and an open book is positioned above the word "motivace".
Motivace Font
The word "motivace" is written in a distinctive, rounded sans-serif font.
Social Media Intelligence
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