
AIG Europe Limited
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AIG Europe Limited anchors on Blue (#e7eff9) as their primary brand signal, paired with Blue (#c6cfdf), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e7eff9
Primary
#c6cfdf
Secondary
#001871
Accent
#435698
Accent
#233784
Accent
#000000
Text
Typography
Headings set in futura_pt_medium (a sans-serif — clean, modern, and optimized for digital), body in futura_pt_light (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AIG Europe Limited uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AIG Europe Limited is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
AIG Europe Limited is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AIG Europe Limited. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
AIG Blue
The #001871 blue used in the logo and as a primary brand color.
Futura PT
Used for headings and key text elements, conveying a modern and professional feel.
Social Media Intelligence
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