Insurance

Brand identity analysis across 702 brands in the insurance industry.

Dominant Colors

#c21b17

Red

22%

#e7eff9

Blue

12%

#003781

Blue

9%

#ef8603

Orange

6%

#d80323

Red

5%

#9aa6b2

Blue

5%

#0f4379

Blue

5%

#ffcdc6

Red

5%

#2496d1

Blue

5%

#c2d6d3

Blue

5%

#eaf0f5

Blue

5%

#c52c2c

Red

5%

#4a85e3

Blue

5%

#c81d2d

Red

5%

#c8dee7

Blue

5%

Popular Heading Fonts

Roboto

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Montserrat

Sans Serif

Source Sans Pro

Sans Serif

Raleway

Sans Serif

futura_pt_medium

Sans Serif

Allianz Neo

Sans Serif

futura-pt

Sans Serif

Average Brand Voice

Formality

68%

Humor

16%

Enthusiasm

53%

Technicality

58%

Warmth

55%

Confidence

79%

Urgency

42%

Exclusivity

27%

Nostalgia

22%

Rebellion

9%
Brand Map

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Brands in Insurance

Industry Stats

702

Total brands

490

With logos

498

Voice analyzed

284

With social