ALAX
The Ruler“O interiéru víme vše. Už 30 let!Společnost Alax vznikla v roce 1992 z lásky k designu. Ze skromného snu”
Serves Businesses and individuals seeking modern furniture solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ALAX anchors on a vivid Orange (#fcdfd3) as their primary brand signal, paired with Orange (#f69670), and accented by Orange. The palette leans warm — inviting and energetic.
#fcdfd3
Primary
#f69670
Secondary
#f47847
Accent
#fefefe
Background
#a28d8a
Accent
#f9baa1
Accent
Typography
Headings set in eshop-alax (a sans-serif — clean, modern, and optimized for digital), body in Titillium Web (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
ALAX is authoritative and decisive, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
product photography, interior photography
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 3 languages.
CZ
Prague, CZ
national
cs, sk, en
ALAX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALAX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Peach
Used as a background and accent color, creating a modern and inviting feel.
Titillium Web
Used for headings and body text, providing a clean and modern look.
30+ Years
Emphasizes the company's long history and experience.
Social Media Intelligence
More brands in Furniture
Explore other brands in this industry to compare visual identities.
