What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Alikamenty anchors on a muted Green (#b0d0b1) as their primary brand signal, paired with Blue (#343a40), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#b0d0b1
Primary
#e1dcdc
Accent
#6f706f
Accent
#fcf8fb
Background
#909e8f
Accent
#343a40
Secondary
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Alikamenty is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Light Green
The color #b0d0b1 is used for the background and accents.
Doteky pohody
Tagline meaning 'Touches of well-being'.
Geometric frame
A geometric frame is used to highlight the brand name 'Doteky pohody'.
Watercolor style
Watercolor style illustrations are used as background elements.
Social Media Intelligence
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