Allianz Assistance
The Ruler“Video nemůže být zobrazeno bez souhlasu s využitím cookies”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Allianz Assistance anchors on a vivid Blue (#004c92) as their primary brand signal, paired with Blue (#e4e8ea), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#004c92
Primary
#e4e8ea
Secondary
#0f83b7
Accent
#5d5b59
Accent
#343a3d
Text
#cbcfd1
Accent
Typography
Headings set in Allianz Neo (a sans-serif — clean, modern, and optimized for digital), body in Prompt (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Allianz Assistance uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, global.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Allianz Assistance is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
top
rounded
moderate
video
Digital Footprint
active on 1 social platform.
Market Presence
multinational, based in DE, communicating in 14 languages.
DE
multinational
cs, en, de, pt, nl, fr, zh, es, el, it, ja, pl, sk, tr
Allianz Assistance is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Allianz Assistance. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
#004c92
Dark blue used in the logo and throughout the website.
Allianz Neo
Custom font used for headings and body text, reinforcing brand identity.
Allianz
The brand is primarily known by its acronym.
Allianz circle
The Allianz logo features a distinctive circle with three vertical lines inside, which is a signature shape associated with the brand.
Group shot
The homepage features a group of people with their hands together, suggesting teamwork and partnership.
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