ALMA MATER
The Caregiver“Jsme Alma mater. Dáváme šanci na život lidem s poruchou krvetvorby.”
Serves People with blood disorders and potential bone marrow donors
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ALMA MATER anchors on a muted Pink (#7b475b) as their primary brand signal, paired with Orange (#3e3029), and accented by Purple. The palette leans warm — inviting and energetic.
#7b475b
Primary
#3e3029
Secondary
#c4b8c7
Accent
#2d1517
Background
#000000
Background
#fefefe
Background
Typography
Headings set in poppins (a sans-serif — clean, modern, and optimized for digital), body in poppins-extralight (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ALMA MATER uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ALMA MATER is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Informative, Empathetic
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Bohumín, CZ.
CZ
Bohumín, CZ
national
cs
ALMA MATER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALMA MATER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Red
Used in the logo and some text elements, #2d1517
Dáváme šanci na život
Tagline emphasizing the organization's mission
Latin Name
Using a Latin term for the organization's name
Alma Mater typeface
The words "ALMA MATER" are written in a bold, sans-serif typeface.
Dog
A stuffed dog is used as a mascot.
Glasses icon
A simple line drawing of eyeglasses is used as an icon.
Social Media Intelligence
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