MŠ Litoměřice, Alšova
The Caregiver“MŠ Sluníčko - Mateřská škola Litoměřice”
Serves Parents of preschool children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Litoměřice, Alšova anchors on Blue (#113377) as their primary brand signal, paired with Orange (#b27b07), and accented by Yellow. The palette balances warm and cool tones.
#113377
Primary
#b27b07
Secondary
#e7e3d2
Accent
#27437c
Accent
#353222
Accent
#788bb1
Accent
Typography
Headings set in Bai Jamjuree (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
MŠ Litoměřice, Alšova uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Litoměřice, Alšova is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Litoměřice, CZ.
CZ
Litoměřice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used in the logo and as a primary color throughout the website.
Mulish
Used for headings and body text, providing a modern and readable appearance.
Sun icon
A simple, child-like sun illustration with a smiling face and rays.
Rounded circles
Rounded circles are used as buttons and design elements.
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