American center
The EverymanServes Students, educators, researchers, and the general public interested in American culture and studies.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
American center anchors on a muted Pink (#d8c8d3) as their primary brand signal, paired with Red (#de4745), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d8c8d3
Primary
#de4745
Secondary
#00468d
Accent
#e4ebf2
Accent
#264284
Accent
#a7b0cc
Accent
Typography
Headings set in Proxima Nova (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
American center uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
American center is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.
US
Prague, CZ
national
cs, en
American center is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by American center. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
US Embassy Prague Partnership
The American Center is associated with the US Embassy in Prague, reflecting a connection to American culture and diplomacy.
American Center Blue
The color #006dc5 is used for key elements like buttons and links, creating a consistent visual identity.
Proxima Nova Headings
Use of Proxima Nova for headings provides a modern and readable aesthetic.
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