Anglo-American University logo

Anglo-American University

The Everyman

AAU welcomes Zuzana Říhová as the new Dean of the School of Arts, Humanities, and Social Sciences as well as an Associate Lecturer of Czech and Comparative Literature. She is an experienced internatio

Education·University·est. 2020·aauni.edu

Serves Prospective students, academics, international students

RighteousInternationalAcademicProfessionalModern10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ExcellenceDiversityInnovationCommunity

Color Intelligence

Anglo-American University anchors on a vivid Red (#cd0000) as their primary brand signal, paired with Blue (#64717d), and accented by Orange. The palette leans warm — inviting and energetic.

#cd0000

Primary

#343f49

Text

#ffffff

Background

#64717d

Secondary

#ee7f01

Accent

#e0e0d9

Surface

warm palette(4w/2c)Red · Blue · Orange · Yellow

Typography

Headings set in Righteous (a display face — designed for headlines and visual impact), body in Lato (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
RighteousHeadingsDisplay
Aa
LatoBodySans Serif
Aa
Nunito Sanssecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
Times New RomancaptionSerif

Logo Anatomy

Anglo-American University uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, modern, international.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

academicmoderninternational

Brand Character

Anglo-American University is formal and professional, authoritative and decisive.

Confidence
80%
Formality
75%
Technicality
65%
Enthusiasm
60%
Warmth
55%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

universityPragueaccreditedinternationalBachelor

Design Playbook

Photography

professional, candid, event_photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 5 social platforms.

Built withwordpress
Social
youtubefacebookinstagramlinkedintiktok

Market Presence

multinational, headquartered in Prague, CZ, communicating in 3 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

multinational

Languages

en, cs, es

Anglo-American University is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Anglo-American University. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity60%
academicmoderninternational

Brand Codes

#cd0000

Signature ColorSupporting

Used for the logo and primary website elements, conveying a sense of prestige and importance.

Consistency85%
WebsiteSocial
ActiveOccasional

Righteous

Typography CodeSupporting

Used for headings, providing a unique and modern feel.

Consistency90%
Website
ActiveOccasional

International

Cultural SymbolSupporting

Emphasis on the international community and diverse student body.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Red A

Signature ShapeSupporting

A stylized red 'A' shape, resembling a wing or fin, with a small notch cut out of the lower left side.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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