Anima Viva
The Caregiver“Úvodní stránka”
Serves Animal lovers and supporters
What Drives Them
Puts people first. Builds trust through genuine care.
Anima Viva focuses on providing employment opportunities and support for individuals with disabilities, promoting their inclusion in the workforce and society. This is evident in their services, programs, and overall mission.
Color Intelligence
Anima Viva anchors on Orange (#e4dacb) as their primary brand signal, paired with Orange (#c49d80), and accented by Orange. The palette leans warm — inviting and energetic.
#e4dacb
Primary
#c49d80
Secondary
#84695b
Accent
#43443a
Text
#131513
Text
#f8f7f5
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Anima Viva is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Czech Flag Colors
The website uses red and white, colors associated with the Czech flag, reflecting a connection to the local culture.
Anima Viva
"Anima Viva" translates to "Living Soul" or "Living Spirit", reflecting the organization's focus on animal welfare.
Anima Viva Red
The website uses a specific shade of red (#d00000) consistently in its branding, particularly for key elements like buttons and accents.
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