Asociace pro osobní asistenci
The Caregiver“Apoa”
Serves People with disabilities
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Asociace pro osobní asistenci anchors on Orange (#f3d3b3) as their primary brand signal, paired with Orange (#ebb87c), and accented by Pink. The palette leans warm — inviting and energetic.
#f3d3b3
Primary
#ebb87c
Secondary
#3f3238
Accent
#f19a56
Accent
#b89472
Accent
#db6b2e
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Asociace pro osobní asistenci uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Asociace pro osobní asistenci is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange (#db6b2e)
Used for primary calls to action and highlights, conveying energy and support.
Arial
Simple and readable font used for body text, ensuring accessibility.
APOA
The organization is primarily known by its acronym.
Person assisting person in wheelchair
A stylized illustration of a person assisting another person in a wheelchair, used as a logo.
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