AQUAPURA logo

AQUAPURA

The Caregiver

Život je o každém okamžiku...

Nonprofit·Charity·est. 2019·aquapura.cz

Serves Individuals and organizations seeking to support healthcare and social causes

Antic SlabCompassionateSupportiveCaringReliable10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

EmpathyCommunityTransparencyImpact

Color Intelligence

AQUAPURA anchors on Blue (#356b96) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#356b96

Primary

#000000

Background

#ffffff

Background

#333333

Text

#747474

Accent

#ebeaea

Accent

warm palette(5w/1c)Blue · Gray

Typography

Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Antic Slabsecondary_headingSerif
Aa
PT SansBodySans Serif
Aa
RobotoHeadingsSans Serif

Logo Anatomy

AQUAPURA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanmodernminimalist

Brand Character

AQUAPURA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
70%
Formality
55%
Urgency
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

AquapuraNadační fondpomáhatprojektypodpořit

Design Playbook

Photography

real life, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_aligned

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebookinstagramlinkedinyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanmodernminimalist

Brand Codes

Aquapura Blue

Signature ColorSupporting

Used in the logo and throughout the website, representing water and purity.

Consistency90%
WebsiteSocial
ActiveOccasional

Antic Slab

Typography CodeSupporting

Used for headings, giving a friendly and approachable feel.

Consistency80%
Website
ActiveOccasional

Founders' Personal Story

Origin StorySupporting

The founders' personal health challenges are highlighted.

Consistency90%
WebsiteSocial
ActiveOccasional

Heart-shaped water drop

Signature ShapeSupporting

A heart shape is integrated with a water drop shape, forming a distinctive logo element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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