ARAMARK, s.r.o.
The Ruler“Jsme největší poskytovatel firemního stravování v Česku.”
Serves Businesses, Organizations
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ARAMARK, s.r.o. anchors on a vivid Red (#ea0028) as their primary brand signal, paired with Red (#ee3e5e), and accented by Red. The palette balances warm and cool tones.
#ea0028
Primary
#ee3e5e
Secondary
#fcdfe4
Accent
#55a15f
Accent
#00ff00
Accent
#0e1a28
Accent
Typography
Headings set in HCo Gotham SSm (a sans-serif — clean, modern, and optimized for digital), body in adobe-clean (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARAMARK, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ARAMARK, s.r.o. is authoritative and decisive, energetic and passionate, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
professional, stock, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
active on 5 social platforms.
Market Presence
multinational, based in US.
US
multinational
cs
ARAMARK, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARAMARK, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red (#ea0028)
Used in the logo and website accents.
HCo Gotham SSm
Modern, geometric sans-serif font used for headings.
Stylized Human Figure
A stylized red human figure with arms raised, used as part of the Aramark logo.
Social Media Intelligence
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