What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ASPOS anchors on a vivid Blue (#042760) as their primary brand signal, paired with Blue (#73b7e9), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#042760
Primary
#73b7e9
Secondary
#f4dc88
Accent
#75889f
Accent
#b0c1d3
Accent
#19486b
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ASPOS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ASPOS is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Aspos Blue
Used in the logo and as a primary accent color, conveying trust and professionalism.
Inter
Used for headings and body text, providing a clean and modern appearance.
Blob
The logo and website design incorporate rounded blob shapes in light blue and yellow.
School cafeteria
The website uses photos of school cafeteria workers serving food to students.
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