Arboretum
The Everyman“Škola kde pochopíš svůj význam”
Serves Students interested in forestry and related fields
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d4d4d4
Accent
#404140
Text
#6f6f6e
Accent
#1a1a19
Text
#b2bcb6
Accent
#9e9e9e
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Arboretum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Arboretum is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Šluknov, CZ.
CZ
Šluknov, CZ
local
cs
Arboretum is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Arboretum. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green
Used in the logo and website accents, representing forestry.
Varela Round
Used for headings, giving a friendly and approachable feel.
School Tradition
Focus on forestry education and tradition.
Social Media Intelligence
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