Výzkumné centrum archeologie zla, o.p.s.
The Innocent“Centrum studií genocidTerezín (Výzkumné centrum archeologie zla, o.p.s.)”
Serves Researchers, historians, students
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Výzkumné centrum archeologie zla, o.p.s. anchors on Orange (#b4735c) as their primary brand signal, paired with Red (#8e262b), and accented by Red. The palette leans warm — inviting and energetic.
#ffffff
Background
#b4735c
Primary
#8e262b
Secondary
#da532c
Accent
#16151b
Text
#6f7981
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Georgia (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Výzkumné centrum archeologie zla, o.p.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Výzkumné centrum archeologie zla, o.p.s. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange
Used for the logo and accents, evoking a sense of history.
Descriptive Naming
The name clearly describes the research focus.
Social Media Intelligence
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