Arka, a.s.
The Innocent“Arka Skryje a.s. | Výroba nábytkových potahových látek”
Serves Furniture manufacturers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Arka, a.s. anchors on a muted Orange (#6c6053) as their primary brand signal, paired with Orange (#cac2b7), and accented by Orange. The palette leans warm — inviting and energetic.
#6c6053
Primary
#cac2b7
Secondary
#917d63
Accent
#4f4a43
Text
#9a9085
Background
#e2e2e1
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Arka, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Arka, a.s. is authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Location Based
The brand name is based on the location of the company.
Textile Manufacturing
Implied through the nature of being a textile manufacturer.
Floral Pattern
A recurring floral pattern with stylized flowers and leaves is used as a visual motif.
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