Maat
The InnocentServes Individuals interested in natural health and aromatherapy
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Maat anchors on Yellow (#6a641a) as their primary brand signal, paired with Yellow (#877832), and accented by Orange. The palette leans warm — inviting and energetic.
#6a641a
Primary
#877832
Secondary
#e0b679
Accent
#c39d60
Accent
#a28a48
Accent
#f6d094
Accent
Typography
Headings set in Plus Jakarta Sans (a sans-serif — clean, modern, and optimized for digital), body in Avenir (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Maat uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Maat is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural light, product-focused
natural
natural
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Ždánice, CZ.
CZ
Ždánice, CZ
national
cs
Maat is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Maat. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
The #78743f olive green color is used for the logo, headers, and some button accents, creating a natural and earthy feel.
Czech Origin
References to the Czech Republic and local region (Ždánice) connect the brand to its roots.
Descriptive Product Names
Product names clearly describe the ingredients and intended use.
MAAT font
The brand name 'MAAT' is displayed in a distinctive, modern sans-serif font with a unique 'A' character.
Dark bottle, light label
The products are packaged in dark-colored bottles with light-colored labels, creating a high contrast look.
Natural setting
The products are photographed in a natural setting, often with natural elements like rocks or fabric.
Social Media Intelligence
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